New brand video with AC Milan
November 12, 2014
AC Milan stars take on an Audi R8 in a race through the narrow streets of Milan,
Osaka, Japan – 12 November, 2014 – Japanese tire maker Toyo Tire & Rubber Co., Ltd., has launched a brand promotional video featuring prominent footballers Montolivo, Ménez, Rami and Honda from A.C. Milan competing in a city street race against an Audi R8. The two-and-a-half-minute video, complete with a surprise ending, went live on YouTube on November 12, 2014.
|Title||AC Milan vs Supercar by TOYO TIRES|
|Starring||Jérémy Ménez, Riccardo Montolivo, Adil Rami, Filippo Inzaghi, Keisuke Honda|
The four famous footballers dribble and pass a soccer ball to each other through the streets and rooftops of Milan with masterful skill. The Audi R8, equipped with “Proxes T1 Sport” high-performance tires, drives through the same streets with a soccer ball buckled in at shotgun. Racing in style, it heads for the same goal as the footballers. Who will win? Milan holds its collective breath.
The highly polished and thoroughly entertaining film.is aimed not only at Milanisti and auto fans but the general public as well. Dialogue is kept to a bare minimum, and the fun can be experienced in full even if the audience does not understand a word of Italian.
A.C. Milan is one of the best football clubs in the world. TOYO TIRES, Premium Sponsors of A.C. Milan, took great pleasure in commissioning this unique film to simultaneously showcase the amazing performances of both its top quality tire products and A.C. Milan’s players.
"The video embodies the company’s belief in constantly providing fresh surprises to its audience", says spokesperson Haruhiko Kitagawa, adding, “We wanted to express how we as a tire manufacturer can be playful and at the same time a serious competitor, just like the A.C. Milan stars. We believe the video not only achieves that, but also captures the joy and beauty of driving with high performance tires on a supercar."
|Milan players breeze through the city||Showing off stunning speed and traction in tight alleys|
|Driver reveals himself to be...|
About Toyo Tire & Rubber Co., Ltd.
Founded in 1945 in Osaka, Japan, Toyo Tire & Rubber Co., Ltd. develops and manufactures a broad range of products. Focused on automobile tires, products also include automotive anti-vibration rubber, urethane products, and industrial rubber products, all based on the company’s original technology. Toyo Tire & Rubber has production bases in Japan, the U.S., China, and Malaysia, and supplies products to markets around the world. In 2013 the company recorded a record high 370.2 billion JPY in sales. The company expects to break this record by posting 400 billion yen consolidated net sales and 40 billion yen operating profit in the year ended December 31, 2014.
Holding “driven to perform” as its brand statement, Toyo Tire & Rubber saw the same commitment to performance in A.C. Milan, and in April 2014 became the first Japanese company to officially support the team as a Premium Sponsor.
About Proxes T1 Sport
Responding to the demand for ultimate handling in both wet & dry conditions, Proxes T1 Sport is supremely stable, even at fast highway speeds. Developed for sports drivers, Proxes T1 Sport delivers increased control and precision in both wet and dry conditions.
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