Toyo Tires Names Tengku Djan Ley as Brand Ambassador
April 6, 2021
On left : MASAOMI KONO, Vice President of Toyo Tyre Sales & Marketing Malaysia. On right : TENGKU DJAN LEY
PETALING JAYA, 6 April 2021: Toyo Tyre Sales & Marketing Malaysia is pleased to welcome acclaimed Malaysian motorsport sensation Tengku Djan Ley as Toyo Tires’ Brand Ambassador.
The partnership between Toyo Tires and Tengku Djan is a key activity for the company as it strengthens its presence & visibility in Malaysia which has a strong market presence in Southeast Asia, and is expected to play a vital role in its marketing activities.
The selection of Tengku Djan is in line with his reputation as Malaysia’s Drift King & a well-known figure in the Malaysian motorsport & motoring scene, having been involved in it for several decades with success in both local & international events such as the Sepang 1000 KM race, the D1 Grand Prix “All-Star” World Championship, Formula Drift Asia, and the Toyota Gazoo Racing Festival, of which Toyo Tires is the Gold sponsor. Tengku Djan is a perfect fit for Toyo Tires, which prides itself on being a global brand that offers performance, durability and safety for its users, and it is expected that he would be able to attract a new segment of users as a brand ambassador.
“We are excited to welcome Tengku Djan as Toyo Tires Brand Ambassador,” said Masaomi Kono, Vice President of Toyo Tyre Sales & Marketing Malaysia. “His motorsport success and his technical knowledge definitely complements the Toyo Tires spirit & outlook, and we look forward to having a fruitful partnership in the months to come.”
“I am grateful and delighted by the support given by Toyo Tires in selecting me as Brand Ambassador,” says Tengku Djan. “I am familiar with the company’s capability in creating tyres that performs well on the track, which also translates to the tyres the company produces for consumers on the road. I am certainly eager to work closely with Toyo Tires throughout the year, not just during the racing season, but off it as well, since I think the motoring public should learn more about the company’s product offerings that covers almost every motoring needs.”
With Tengku Djan looking to embark on this season’s motorsport challenges, including the Toyota Gazoo Racing Festival and GT World Challenge Asia, Toyo Tires will be providing him the full support throughout his 2021 racing season. In addition, Toyo Tires will collaborate with Tengku Djan on several projects which will be exclusively featured on the Toyo Tires social media channels for the fans to enjoy and be involved with.
This is just one of the many activities planned for 2021, so to follow on the latest news and activities, do follow the Toyo Tires Malaysia Facebook page and on Instagram, as well as registering for the Toyo Tires Fan Club.
Toyo Tires Fan Club: https://www.toyotires-myfanclub.com/
About Toyo Tires
Toyo Tyre Sales and Marketing Malaysia Sdn Bhd is the Malaysian arm of the Toyo Tire Corporation of Japan, a world-renowned tyre & automotive component manufacturer with presence in Europe, Asia & the Americas. In addition to distributing tyres, Toyo Tires through its subsidiary Toyo Tyre Malaysia Sdn Bhd also operates the latest state of the art production facility in Kamunting, Taiping, Perak which produces tyres for both local & export markets. Currently Toyo Tires offers a range of tyres for consumers in Malaysia, ranging from the Proxes range of tyres that consists of tyres designed for mileage and performance, as well as the Open Country range of tyres for SUVs & 4x4 vehicles that caters for both on-road & off-road uses.
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