Toyo Tires wins BrandLaureate Best Brands Award 2016-2017
May 22, 2017
Toyo Tyre Sales and Marketing Malaysia has been selected as winner of The BrandLaureate Best Brands Award 2016 - 2017 “Corporate Branding: Automotive – Proxes High Performance Tyres'.
This honour is bestowed to very select brands that have demonstrated strong brand values and good social and business conduct. Candidates are judged with a stringent 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
As a brand, Toyo Tires is synonymous with 'high performance' having built a legacy of delivering innovation, performance, quality and excellent service for more than 72 years. With that reputation, Toyo Tires and their Malaysian subsidiary, Toyo Tyre Sales and Marketing Malaysia further reinforces this reputation with their renowned Proxes High Performance Tyres as well as Tranpath MPV Tyres, Open Country SUV / 4X4 Tyres and the Energy Efficient Nano Energy 3 Tyres.
Toyo Tires are also the Original Equipment Manufacturer (OEM) vehicle tyre of choice for manufacturers internationally with tyres being exported to the U.S., Japan, Europe, Australia, the Middle East and South East Asia.
Toyo Tyre Sales and Marketing Malaysia has established a strong and comprehensive network of “One-Stop Tyre Sales and Service” Centres throughout Malaysia. It’s No 1 advantage is its superior customer service at all Toyo Premium Auto Centres, Toyo Auto Centres and Toyo Tyre Centres, which offer modern facilities, the latest state of the art automotive equipment, ample parking and air-conditioned waiting rooms.
Toyo Tyre Sales and Marketing Malaysia are also very active with their Corporate Social Responsibility initiatives like organising and sponsoring defensive driving courses for Government agencies, sponsoring major sports events across the country and providing educational scholarships for deserving students.
Mr Kanji Kasai, Chairman, Toyo Tyre Sales and Marketing Malaysia received the award on behalf of the company at The BrandLaureate Best Brands Award 2016-2017 Gala Dinner held at The Majestic Hotel in KL on May 22, 2017.
"It is indeed an honour to be recognised by The BrandLaureate judging committee for our brand values and social activities. I would like to thank everyone involved for their dedication and effort that has made this possible." said Mr Kanji Kasai.
Mr Kanji Kasai, Chairman, Toyo Tyre Sales and Marketing Malaysia (centre) upon receiving The BrandLaureate Best Brands Award 2016-2017 “Corporate Branding: Automotive – Proxes High Performance Tyres' from Tan Sri Rainer Althoff , Chairman, The BrandLaureate . On left is Mr KK Johan, President, The BrandLaureate.